OnPulse needed help getting their message of guidance to their customers amongst a healthcare system fraught with challenges. Their human centered approach to navigating patients’ desires needed real-world narrators and brand champions. We designed case studies, brochures and literature around customer testimonials focusing on each individuals’ story and making it relevant to OnPulse’s target customer. We focused on actual customers and employees who had been instrumental in guiding a patients’ care to make OnPulse a relatable, caring brand with a core mission of service to their patients.